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http://www.youtube.com/watch?v=YyrpTZIw9vM
Take a look at this excellent promotional film for Gareth Pugh SS2011. Fashion on film is the way forward. Film very effectively adds an extra dimension to the branding profile. His quest is design integrity and art installation quality and he achieves it here. Parts of this film could easily be presented in the Tate Modern. It make me want to see these amazing clothes on the hanger in a store. Gareth Pugh is ex St Martins student who continues to innovate.....The music is great too ......
take a look - click on above link.
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