Walking back through Covent Garden after a meeting I noticed alot of activity near the Apple store and discovered that Apple magic has struck again with the launch of the ipad2 - I was amazed at the huge queues of chic geeks waiting patiently in line for the 5 o'clock opening and sales kick off today when the cash registers will be literally on overload, as will Steve Job's already full bank account !!!
Having an Apple product is cool and aspirational - it proves that design as well as functionality is important to the discerning who have good cash flow - Apple is the Marc Jacobs/ Louis Vuitton of the digital techno world.
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