Fashion Scam: FRANK at the Aifw July 2011

"Zeeman, A famous Dutch low budget textile retailer proves its vision: Fashion does not have to be expensive with a huge stunt at the Amsterdam Fashion Week. " So they say themselves. I haven't seen the show but through the grapevine I heard the clothes were not that good looking. Never mind, they've got their advertising. (You're welcome Zeeman!) The clip above has 100,000 hits on YouTube, and maybe it will have more effect even later on. But how could this happen? Do we really have to believe that only 7 people knew about this scam? Nobody at the Amsterdam Fashion Week new about this? (oops) I'm not going to name the marketing bureau behind this scam, but I think it's a very strange idea. Maybe Aifw should sue Zeeman, that is, if they're not into this scam themselves.......to be continued? (Regards from yours truly, Mimi Drew)

Lichting 2011/Aifw

Lichting 2011, an Award show, with the best graduates from Art/fashion schools from all over the Netherlands.

 

The winner gets €10.000, provided by the Dutch denim brand "G-Star". Winner of this edition is Sanne Schepers from ArtEz Arnhem.

This year Lichting celebrates their fifth anniversary with a larger than life (news)paper.

Powered by Premsela.org/, G-Star, HTNK and AIFW

"In the audience are the 700 most important people for the next step in their careers: fashion journalists and influential stylists, ready to spot the next big thing; CEO’s and design managers on the look-out for talent; and the all-important players-behind-the-scenes, all eager to see what the nation’s academies have brought forth this year."

Read more of the above

Fashionfix Resort 2012 womenswear : Mimi's picks

Balenciaga

Embellished skirts at Vionnet and Marni

Glittery bottoms with slouchy knits at Christopher Kane and Adam

 Nude tops at Celine and Dior

Celine

Petticoats at Moschino and Marc Jacobs

Feathers at Antonio Berardi and Francesco Scognamiglio

Layering at Acne and Rochas

Short flowers at  Marc by Marc Jacobs and Yves Saint Laurent

"Native" prints at Balmain, Vionnet, Celine and McQueen

Digital flower prints at Givenchy and Stella McCartney

Abstract at Donna Karan and Pringle of Scotland

Fashionfix S 2012 Menshows: Prints

Flowers

Flowers also come in suits,blouses, shorts and bermuda's Clockwise: Acne, Prada, Kenzo and Moschino

Kenzo, ??

Jean Paul Gaultier and Valentino

Alexander McQueen

Holiday at Moschino and Jean Paul Gaultier

Tropicalia at Givenchy

Batik

Woolrich Woolen Mills and Burberry Prorsum

Burberry Prorsum and Agnes B

Snake

I'm Glad that Hèrmes also used snake, otherwise I could't place the Raf Simons outfit, that I love so much!

Painted and Faded

Armani and Bottega Veneta

 Lanvin | Emporio Armani

Moschino and Issey Miyake and 3.1Phillip Lim

Bottega Veneta, Armani

Traditional scarves

Carrés at DandG

Kenzo and Versace

*All runway photo's from style.com. All backstage photo's by Sonny VandeVelde via ASVOF*