Virtual fittingroom

Magic Mirrors

"In 2009 Macy*s New York unveiled the "Magic Fitting Room." It's a 72-inch mirror display fitted with an iPad interface that will allow users to superimpose a variety of clothes on the viewer, without ever having to remove so much as a sock".(via)
 I guess this doesn't exist anymore nowadays, it's nowhere to be found on the Macy*s site. Was it just a gadget? Yes it was, the principle still exists but is still in an early stage. There are many other forms to be found though.
"Zugara’s solution is the Webcam Social Shopper. It is equally appealing in principle, and disappointing in practice. It will work for anyone with a webcam-enabled PC. Visit a partner retailer’s website, hit a button to try on apparel and see first-hand if a style is right for you. You can also snap a photo and share it on social networks to solicit feedback from friends".(via)

"FaceCake's amazing technology allows you to give yourself a complete cosmetic makeover, go from being a blonde to a redhead, visualize yourself losing weight, see your home in a rainbow of colors, purchase accessories for your pets, or try a cosmetic procedure with just a simple click. Just upload your image and you can "try on" a product, or "try out" a service without ever leaving home in a photo-realistic manner that's the next best thing to driving to the store or doctor."(via) Hmm.. well, I haven't tried this yet. Maybe if you do, please do share !Polyvore On several blogs I often see collages made with polyvore this is a site were you can make sets and combinations (clothing, interior) which you can share trough several social media. This is a fun way to show your friends what you are planning to buy.

New approach in fashion; interaction & sharing

 An interesting new focus in fashion; SHARING
3 brands who felt the need to share, each in their own way;

Missoni; 

The Missoni family have chosen their most dear and fashionable friends for inspiration and to inspire. They also star in the latest S11 campaign. 'Friends of Missoni' emphasizes the intention of interacting. It's displaying family values, and the enjoyment of each others company across all kinds of generations Based on different styles, it involves photography, collage and video, turning fashion into an unexpected portrait gallery. Everybody is sharing with everybody. Peace.........photo's by Jeurgen Teller

YOUASME-MEASYOU; 

Building a business with the future customer base is the, for fashion brands, unique plan of Mark Vorstenbosch and Twan Janssen. Everybody can be a member of the family of founders by contributing €500,- (crowdfunding). Another fine example of this collective effort was last week's presentation of their first collection (W11/12). All 'models' were friends or part of the founders family. Come to think of it, they were guests,  dressed in youasme-measyou. This way of presenting created a warm feeling of 'togetherness' despite everybody using their smartphones. They state their case by letting us use all kinds of apps. We are all invited to be active on their Global Diary (yes, you can join too!)  Perhaps needless to say, social media is also an important part of their concept.

 

Burberry Prorsum;
 The runway show (w11/12) was live streamed across the internet.  This is done by many more brands nowadays, but, it's still sharing! Very special; After the show every coat is made available to the public to buy on Burberry.com until January 23. "Personalizing technology" is Bailey's game plan. "It makes the whole world smaller, more intimate," he said after the show. Sure, it's a spur to sales, but it goes beyond that; Bailey's acknowledgement of the universality of what he's doing is as timely as the inescapability of the climactic conditions that inspired his latest work.(via) Also, in 2008 the Burberry started their foundation. A philantropic organisation which helps young fashion people with their dreams. That, I call sharing......

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